On Tuesday 23 June 2020, LeRêve won the prestigious ‘Product Innovation Award’ presented by the country’s leading representative body for retail direct selling, Direct Selling Australia (DSA).
LeRêve is the recipient of the prestigious Product Innovation Award for designing a new product that empowered and energised the sales field. LeRêve’s revolutionary Bio-Scientific Skincare collection is 100% natural and plant-derived and features 39 active ingredients – a colossal achievement, five years in the making. The marketing of this new range was customer-focused, clear and informative while the Company’s choice to make the products available in larger sizes to comparable products in the market was a strong step in the direction of giving customers more ‘value-for-money’.
Here’s what the judging panel had to say about LeRêve’s award nomination and victory:
“LeRêve developed a natural skincare collection that could compete with the best international brands. They also embarked on an incredible commitment to innovation through five-years of research and then developed a campaign utilising local talent and resources which produced 10 high-quality, all-natural, products which ticked all the boxes,” Bill Duncan, Life Member of DSA.
All award winners received something more meaningful than a trophy at this year’s virtual awards ceremony… a donation was made on their behalf to the Koala Hospital in Port Macquarie. LeRêve have now adopted “Emerald Downs Mary”, a koala who was injured in the recent bushfires and who is now being nursed back to health.
ABOUT DIRECT SELLING AUSTRALIA
Direct Selling Australia (DSA) has been the leading representative body for direct selling in Australian retail for more than 50 years, representing and supporting organisations that manufacture and distribute their goods and services directly to consumers. Members, currently more than 50 direct selling companies, are committed to our Code of Practice which promotes high standards of consumer protection, professionalism and ethics. For more information visit www.directselling.org.au.
In Australia the direct selling population consists of:
- 418,000 individuals involved with direct selling organisations.
- Direct Selling Australia members comprised over $1.25 billion in retail sales.
- Women account for 79% of the direct selling sales force.
- DSA represents 70% of the direct selling channel.
- Top 3 motivators for joining a direct selling company are flexibility, potential income and the social aspect.